Growth Driven Design

What Advantages Does It Provide?

More rapid website setups & improved ROI - HubSpot’s agility allows for websites to be built and launched much more rapidly, with GDD techniques delivering websites around 48 days sooner than conventional methods of web design. Your investment bears fruit that much more quickly.

Basing web design & development on reality, not guesswork - while the majority of conventional website creation projects have some data-led elements, GDD methodologies leverage data on an entirely different level. The strategy stage provides real actionable data to drive design & development, rather than guesswork.

This mitigates risk significantly, as you get the reassurance of knowing that you’re going to get a website that meets the needs of those using it externally and within your organisation.

Getting the best possible ROI & Impact - By focusing on the most impactful areas, you’ll get your website more quickly. What this does is allow you to leverage real data to continuously hone your website, enhancing the customer journey and achieving optimum business growth.

What is Involved with GDD?

GDD involves three fundamental steps;

1) Strategy & Planning

2) Website (The LaunchPad) Launch 

3) Ongoing Improvement.

Strategy

Step one is strategy, which provides the information required to truly understand your target audience. This is about empathising with site visitors to determine what their lives are like, what challenges they face and how you’re able to create a website that caters for their needs.

With this phase, there are a number of elements that can be arranged to suit the requirements of any given organisation and what they want their website to ultimately achieve.

They include:

● Positioning compared to competitors
● Determining business approach & goals of the website
● Website audit to establish status
● Website strategy workshopping & creation
● User tasks to be completed
● Honing your buyer personas
● Mapping the customer journey
● Monitoring user experiences
● Feedback on current CMS, CRM being used
● Wishlist brainstorming
● Workshopping website strategy

The LaunchPad

The 2nd step is launching or the ‘Launch Pad’ phase. Here, the main aim is to realise a website that offers superior performance compared to your site now - and then make it live. You won’t achieve perfection at this stage, as the objective is to get it live while focusing on the impactful areas highlighted during stage one and then leveraging user data to refine the visitor experience.

4 Varieties of Launch Pad Process

Depending on your objectives and type of business you have, there are 4 main launch pad methods.

1. Refresh - Transform your current website into your preliminary launch pad site, utilizing the information gleaned from stage one. This way, you can determine issues & opportunities to make enhancements offering a high impact.

2. Kick Start - Speed up the design & content process by employing pre-set content and images.

3. Launch & Grow - Breaks down your launch pad site into manageable steps that can be taken at a time that suits you. Step 1 : get global elements updated, Step 2 : Place all impactful pages in buckets & relaunch in step 2. Then launch & proceed with all steps until you have a complete website.

4. 80%/20% - Select & use 20% of your strategy-phase items from your wishlist, which will comprise 80% of your intended impact.

Ongoing Improvement

The 3rd phase of GDD is ongoing refinement, as we now have a live website with real people interacting with it and delivering priceless feedback. This useful information will tell you what your visitors are actually interested in, guiding you to better understand which site areas offer the most user value and biggest impact on your business objectives.

Ongoing refinement can be split up into periodic themes that are chosen in line with the objectives of the organisation in question. It’s pretty clear that GDD is a one-of-a-kind approach that places your site visitor needs at the very centre of the development of your website. What’s more, it employs data to continuously enhance your website and contribute to you realising your goals.

How Much Is a GDD Website?

No two inbound programs are ever the same, with each one tailored to particular sectors and requirements. That said, there are certain mandatory components for all; SEO & analytics, email marketing, content creation (on a regular basis) and promotion via social media.

These are all separate elements that come together, each positively impacting the other. When harnessed by a single intuitive platform like HubSpot, they become much more than the sum of their parts. While a GDD website approach might not be cheaper than a conventional one, it does offer certain benefits.

Firstly, the total cost is being spread out over a period of time. Aside from the increased cost of creating your launch pad website, the ongoing outlay to improve it is consistently lower. This method means you’re tackling the most important work first, before getting on with the job of enhancing the experience your website offers.

Also, your stream of new business leads is sped up, further boosting your ROI. Due to the fact that you’re continually improving your site, the quality and quantity of leads you receive also improves. Your website evolves, becoming a better, more effective sales tool with each passing cycle.